Lexus
The best types of logos are the ones that are filled with subtle meaning. They easily represent what the company stands for without any words, just symbols and graphic visuals. This is what I have done for the Lexus logo by using the gazelle and crane as my main inspiration. While the gazelle represents grace and the flowing movements of the logo the crane represents the Japanese heritage. By combining specific features from these two animals I have developed a logo that truly represents Lexus.
