Chief Creative Officer - Bttr.
Donny Smith graduated with honors from Art Center College of Design in Pasadena then went on to cut his teeth at premier firms like TBWA\Chiat\Day before playing a pivotal role in Dollar Shave Club's $1 billion acquisition.
As Chief Creative Officer at Bttr., Donny has curated a top-tier client list that includes industry giants such as Allergan Aesthetics, Alterra Mountain Company, and General Electric. Bttr. doesn’t just engage in design—it redefines it, merging groundbreaking AI-driven innovations to set new industry benchmarks. Donny’s design ethos? Bold, fast-paced icnnovation coupled with a relentless pursuit of design excellence.
Among Donny's achievements: the creation of the iconic Gatorade G logo, designs for Pepsi that became collectors’ items on eBay, and watching his designs take center stage during Steve Jobs' 2010 iAds keynote. A prolific innovator with multiple patents and a slew of industry awards, Donny has been profoundly shaped by his time under the legendary creative director Lee Clow.
Looking forward, Donny’s eyes are set on pushing the envelope of design further, leveraging it as a catalyst for innovation and transformative growth in the world. His relentless drive for perfection, deep insight into brand dynamics, and visionary leadership continue to secure Bttr.'s place as a vanguard in the digital product design arena.
Past Client Roster: Apple, Activation, Adidas, Asics Shoes, Alaska Communications, Ballast Point, CBS, Dollar Shave Club, Gatorade, Infiniti Motor Co., Nissan Motor Co., Original Penguin, Pedigree, PepsiCo, Toyo Tires, Unilever, Visa, Volvo Car Corporation
Experience:
**Bttr.** (Present)
AbbVie (2018 - 2021)
Dollar Shave Club (2015 - 2018)
TBWA\Chiat\Day (2009 - 2014)
Education: ArtCenter College of Design in Pasadena, Ca